APD Awards
The APD Awards will be held for the first time to determine the best in Asian package design!
ENGLISH
APD Awards
The APD Awards will be held for the first time to determine the best in Asian package design!

Art Work

Matsukiyo Toilet paper
Yoshihiko Miyagi
Household commodities, Varieties, Medicines
Matsukiyo Toilet paper Application company: InterbrandYoshihiko Miyagihttps://www.interbrandjapan.com/ja/index.html
JPDA / JP-1152
Client: Matsumotokiyoshi
Credit Titles:
cd. William Woduschegg cd. Hideto Matsuo ad. Yoshihiko Miyagi pl. Yusuke Arai d. Sayaka Ichiki d. Koici Fujimura d. Kanako Yaginuma
Concept:
In Japan, buying toilet paper is embarrassing. So we decided to turn convention on its head. We boldly redesigned leading drugstore brand Matsukiyo’s toilet paper, wrapping the rolls in unique, eye-catching graphics including photos of a baby, a beatbox, a bag of veggies, and a ripped six-pack. From something to hide, we made toilet paper something you show off proudly, a fashionable accessory.
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