Theme for APD Nara 2021 ―Think Design Future―

Through active discussions about “the future of design”, we hope to conjure up a common vision with everyone in the ancient capital of Nara at APD 2021.
We are living in an era of constant change. With the advancement of digital technology, innovation is being created in different shapes and sizes. As a result, the ways we live, think and do business are undergoing massive transformations, including the paradigm shift of focus from “things” to “services” and “possession” to “experience”. How will package design evolve itself to adapt to this evolution?
At the APD Conference, I am looking forward to learning about the latest trends and transformations of package design in the respective countries and regions, and the discussions about the future of package design.
We hope that all participants will be inspired by the exchange of ideas and work together to raise the value of package design. The event will then culminate in the “Joint Announcement of APD NARA 2021” as we move forth with a common vision.
nara pictures

Korea Package Design Association
Shanghai Packaging Technology Association
Taiwan Package Design Association
Japan Package Design Association
Thai Package Design Association

anniversal logo

In 2020, Japan Package Design Association (JPDA) celebrates its 60th anniversary.
From 2020 to 2021, we will be holding six commemorative events.
The theme for JPDA’s 60th anniversary is “Crossing”, where we continue our search for new values in the intersections of various people, things and businesses.

◎This site will be open to the public only from September 1, 2021 to August 31, 2022.

1Area Report
A presentation on regional design by the respective organizations
2_AKeynote Speeches
Taku Satoh (JAGDA President)
- Essentiality of Design

Professor Oussouby Sacko (Dean of Kyoto Seika University)
- How does package design enhance product messaging?
2_BAPD NARA Joint Announcement
A joint announcement by the five participating APD organizations
3_AAPD Outstanding Contribution Awards
Our appreciation and gratitude to the people who have greatly contributed to APD
(Each organization can select one person for this award)
3_BAPD Awards
The first Package Design Award in Asia (works submitted from APD Exhibition)
Time table
Time table Korea / Japan Shanghai / Taiwan Thailand
1 11:00 - 13:00 10:00 - 12:00  9:00 - 11:00
2 14:00 - 16:00 13:00 - 15:00 12:00 - 14:00
3 17:00 - 19:00 16:00 - 18:00 15:00 - 17:00
APD On Demand
between 1 December 2021 and 31 January 2022

Keynote Speeches

Taku Satoh

Graphic Designer
Chairman of Japan Graphic Design Association

Born in Tokyo in 1955. Graduated from Tokyo University of the Arts, Department of Design, in 1979, then from its Graduate School in 1981. Worked for Dentsu Inc., before establishing Taku Satoh Design Office (TSDO Inc.) in 1984. Satoh's career includes the design of many iconic packages, logos, posters, as well as on branding and corporate identity (CI) programs. Acclaimed work includes product development for Nikka Whisky Pure Malt, packaging designs for LOTTE XYLITOL Gum and Meiji Oishii Gyunyu, graphic design for PLEATS PLEASE ISSEY MIYAKE and logo designs for the 21st Century Museum of Contemporary Art, Kanazawa and the National Museum of Nature and Science, Tokyo. He provides art direction on the TV program, Nihongo de Asobo, overall direction for Design Ah!, the educational channel of NHK Television, and overall direction of 21_21 DESIGN SIGHT. He has planned exhibitions such as water, JOMONESE, Design Anatomy and Design Ah!. His publications include Sosuru Shiko (Shinchosha).
Professor Oussouby Sacko

President, Kyoto Seika University (JAPAN)

President Sacko was born in the Republic of Mali in 1966. He studied at Beijing University of Language and Culture and then at Southeast University in Nanjing, where he majored in architecture. After coming to Japan in 1991, he earned a PhD in architecture at Graduate School of Engineering, Kyoto University. In 2001, he was appointed as a lecturer in the Faculty of Humanities of Kyoto Seika University and promoted to full Professor in 2013. In 2018, he was elected as the President of the University. Focusing on topics such as living space, Machiya reproductions in Kyoto, community regeneration, and preservation and renovation of world cultural heritages in Western Africa, his research explores the relationship between society and architectural space. His publications include Literacy and Culture of Knowledge (Nakanishiya Publishing, 2007) and Contemporary African Culture Today (Seigensha Publishing, 2020). Currently, he is serving as an expert member for ICOMOS-International Scientific committee of Earthen Architectural Heritage (ISCEAH) and The International Scientific Committee on the Analysis and Restoration of Structures of Architectural Heritage (ISCARSAH) and many others. He was the 2020-2021 recipient of the Africa Diaspora Network Japan (ADNJ) Award.
Nara Kasugano International Forum I・RA・KA

APD NARA Executive Committee
President:Toru Ito
Vice President:Satoshi Inoue
Producer:Takaki Mori
Director :Masaaki Matsuo
secretariat:Youichi Iiduka, Aki Minamiya, Kaho Yamamoto, Junko Nuwa
Minako Mihara, Masanori Eto, Yoshito Baba,
Takuya Nakamura, Izuru Nakagoshi, Kyohei Nakamori,
Kazumi Kuwa, Kayoko Yoshino, Sae Nagaoka,
Chiharu Suzuki, Miho Nakai, Akihiro Tsuji,
Masahumi Ito, Kae Wadano, Hiraoka Miho, Hayato Yamaguchi,
Emiri Ooba, Aiko Mizuno, Masashi Origuchi, Keisuke Mizushima, Yusuke Horimoto, Keita Takino
Committees (West Japan, International Exchange, East Japan, Domestic Exchange, Public Relations, Internet)

External Cooperation:
CS Center, Convention Cloud, Dennis Chia(BOUNDLESS) , Moonfactory , SYSTEC International