Art Work

Food
India CUP NOODLES Application company: NISSIN FOODS HOLDINGS CO., LTD. Naomi Katsuyama

JPDA /JP-1110

Client: INDO NISSIN FOODS PRIVATE LTD.
Credit Titles: ad: Nissin Foods Holdings Design Room d: Nissin Foods Holdings Design Room
Concept:
Indian instant noodle’s market is unique where Cup-type has only 1% share compared to Bag-type. To appeal to the non-users of Cup-type, we adopted flavor-centered branding instead of endorsing Cup Noodles brand logo to trigger interest in its unique flavors which cannot be experienced in generic Bag-type products. This style played a big role in comforting the consumer leading to trial.