APD Awards
Art Work
Confectionery
Las Olas ( Plant-based sweet )
Application company: SGK JAPANReiko Nakamurahttps://www.instagram.com/las.olas2020/
JPDA / JP-1028
Client: Gâteaux de Voyage
Concept: Credit Titles:
Client : Gâteaux de Voyage Sho Yoshida Managing Director : Reiko Nakamura Account Management : Jenny Wan Cheng Chou Creative Director : Soichi Yamaguchi Lead Design Strategist / Design : Takashi Miyabayashi Photography Direction : Fumiaki Takahashi
Client : Gâteaux de Voyage Sho Yoshida Managing Director : Reiko Nakamura Account Management : Jenny Wan Cheng Chou Creative Director : Soichi Yamaguchi Lead Design Strategist / Design : Takashi Miyabayashi Photography Direction : Fumiaki Takahashi
Introduce plant-based sweets to Japanese market. The challenge was to create an attractive and approachable design that balanced oriental and western elements with “Modern Japanese” aesthetic. Achieved by marrying traditional Japanese pattern with Spanish tile design, which additionally symbolizes incorporating foreign concepts such as vegan into the Japanese food culture.