APD Awards
The APD Awards will be held for the first time to determine the best in Asian package design!
ENGLISH
APD Awards
The APD Awards will be held for the first time to determine the best in Asian package design!

Art Work

“Nagatoya Yokan” packaging design
HARUHIKO INABA
Food stuff
“Nagatoya Yokan” packaging design Application company: Smash, Inc.HARUHIKO INABAhttps://smash-sendai.jp
JP-1068
Client: Nagatoya Honten Co. Ltd.
Credit Titles:
cd. d. HARUHIKO INABA
Concept:
The traditional Japanese sweet “Yokan” is designed to resonate with the younger generation. “Neri-Yokan” is named “Ake-no-Sora”, which looks like a sunset sky when the cross section of Yokan changes from reddish purple to brown from the outside to the inside. “Shio-Yokan” is named “Ao-no-Umi” with the motif of the blue sea in southern France.
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