APD Awards
The APD Awards will be held for the first time to determine the best in Asian package design!
ENGLISH
APD Awards
The APD Awards will be held for the first time to determine the best in Asian package design!

Art Work

India CUP NOODLES
Naomi Katsuyama
Food stuff
India CUP NOODLES Application company: NISSIN FOODS HOLDINGS CO., LTD.Naomi Katsuyama
JPDA / JP-1110
Client: INDO NISSIN FOODS PRIVATE LTD.
Credit Titles:
ad: Nissin Foods Holdings Design Room d: Nissin Foods Holdings Design Room
Concept:
Indian instant noodle’s market is unique where Cup-type has only 1% share compared to Bag-type. To appeal to the non-users of Cup-type, we adopted flavor-centered branding instead of endorsing Cup Noodles brand logo to trigger interest in its unique flavors which cannot be experienced in generic Bag-type products. This style played a big role in comforting the consumer leading to trial.
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