Art Work

Las Olas ( Plant-based sweet )
Reiko Nakamura
Las Olas ( Plant-based sweet ) Application company: SGK JAPANReiko Nakamura

JPDA / JP-1028

Client: Gâteaux de Voyage
Credit Titles:
Client : Gâteaux de Voyage Sho Yoshida Managing Director : Reiko Nakamura Account Management : Jenny Wan Cheng Chou Creative Director : Soichi Yamaguchi Lead Design Strategist / Design : Takashi Miyabayashi Photography Direction : Fumiaki Takahashi
Introduce plant-based sweets to Japanese market. The challenge was to create an attractive and approachable design that balanced oriental and western elements with “Modern Japanese” aesthetic. Achieved by marrying traditional Japanese pattern with Spanish tile design, which additionally symbolizes incorporating foreign concepts such as vegan into the Japanese food culture.