APD アワード開催
アジアのパッケージデザインの頂点が決まる第一回APDアワード開催！
ENGLISH
APD アワード開催
アジアのパッケージデザインの頂点が決まる第一回APDアワード開催！

Art Work

“Nagatoya Yokan” packaging design
HARUHIKO INABA
Food stuff
“Nagatoya Yokan” packaging design Application company: Smash, Inc.HARUHIKO INABAhttps://smash-sendai.jp
JP-1068
Client: Nagatoya Honten Co. Ltd.
Credit Titles:
cd. d. HARUHIKO INABA
Concept:
The traditional Japanese sweet “Yokan” is designed to resonate with the younger generation. “Neri-Yokan” is named “Ake-no-Sora”, which looks like a sunset sky when the cross section of Yokan changes from reddish purple to brown from the outside to the inside. “Shio-Yokan” is named “Ao-no-Umi” with the motif of the blue sea in southern France.
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