Art Work

Household commodities, Varieties, Medicines

Matsukiyo Toilet paper Application company: InterbrandYoshihiko Miyagihttps://www.interbrandjapan.com/ja/index.html

JPDA / JP-1152

Client: Matsumotokiyoshi

Credit Titles:
cd. William Woduschegg cd. Hideto Matsuo ad. Yoshihiko Miyagi pl. Yusuke Arai d. Sayaka Ichiki d. Koici Fujimura d. Kanako Yaginuma

Concept:
In Japan, buying toilet paper is embarrassing. So we decided to turn convention on its head. We boldly redesigned leading drugstore brand Matsukiyo’s toilet paper, wrapping the rolls in unique, eye-catching graphics including photos of a baby, a beatbox, a bag of veggies, and a ripped six-pack. From something to hide, we made toilet paper something you show off proudly, a fashionable accessory.

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