APD アワード開催
Art Work
Toiletry
ZAI SAN
Application company: Shanghai Key Advertising Co.,LtdXu Yan
SPTA / SH-1026
Client: ZAI SAN
Concept: Credit Titles:
GCD: Aiya Hou
GCD: Aiya Hou
In 2020, we designed a special brand called Zai San. It focuses on household cleaning and pet caring, which is a new generation pet-safe cleaning supplies brand born for Gen Z poop shoveling officers. Zai San: Loyal, Unique, Over and over again.The brand conceives a pet-keeping formula: pet³=person×pet×environment. Its innovative and unique urban-style product design attract young generations.