Art Work

ZAI SAN
Xu Yan
Toiletry
ZAI SAN Application company: Shanghai Key Advertising Co.,LtdXu Yan

SPTA / SH-1026

Client: ZAI SAN
Credit Titles:
GCD: Aiya Hou
Concept:
In 2020, we designed a special brand called Zai San. It focuses on household cleaning and pet caring, which is a new generation pet-safe cleaning supplies brand born for Gen Z poop shoveling officers. Zai San: Loyal, Unique, Over and over again.The brand conceives a pet-keeping formula: pet³=person×pet×environment. Its innovative and unique urban-style product design attract young generations.