MEMBERRY Application company: YINDEE DESIGN CO., LTD.Nopneera Rugsasook
ThaiPDA / TH-1062
Client: MARK ONE INNOVATION CENTER COMPANY LIMITEDConcept:
The world’s first discovery of berries being associated with memory enhancement inspired our “berry equals brain” key visual for the functional milk named MEMBERRY. In order to directly represent its memory enhancing property, the main design element borrowed from the shape and colour of a berry is portrayed as a brain inside a milky white head.